Our recently exposed sign was last painted in the early 1970's. This is a northeastern exposure and has weathered remarkably well. A similar sign painted on the southwestern end of the building endured direct sunlight and was forever needing a touch-up. Earlier photos of the sign referenced our plumbing roots - pipe, valves and fittings. In this rendition, only industrial supplies are highlighted.
The sign was painted repeatedly over the years and served for all intents and purpose as our only visible advertisement. As lowly wholesalers, the Brammall name was spread by word of mouth and reputation throughout Southwest Michigan's thriving industrial community.
No TV. No radio. No print media. Just people talking to people. Hmmmm.
As we return our focus to the exterior of our building the nagging question remains: what to do with the sign? Remove? Re-Paint and restore? Or seal as-is and capture the moment -this snapshot of our past... ?
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